Making the most of the family practice websitemore and more


Making the Most of The Family Practice Website
More and more people are becoming comfortable in using the Internet and many now have Internet access at home. A well designed family practice web-site can serve as an introduction for the practice and an advertisement of services offered.
Family Practice Web-site as Introduction
The appearance of the family practice web portal is crucial. Viewers will judge the practice by the appearance of the web pages. The web site should really match the tone of the clinic. If the family practice sees only adults, the web-site should reflect that.
Crucial information to be included on the family practice web site includes location, hours of operation, telephone and fax numbers, directions, and information about the services offered. If the practice is a cash only 1, this must be noted on the website.
Including a signup box for a free family practice newsletter or health report will encourage people to take the time to submit names and addresses. A signup form should really be prominently displayed on every page of the website.
Staff information in the form of photos, short biographies and job titles or descriptions can personalize the site. A smiling face goes a long way in starting a family practice/patient relationship.
Some family practice web sites include news and notes pages where news regarding the practice is announced as well as news regarding patients. Community and school achievements are a quality way to promote area goodwill and advertise the practice. Do be sure to get permission before posting photos. The decision to use full names versus first names only will depend upon the area and the family practice.
Ads and Back-links on Family Practice Website
The issue of ads and hyper-links on the web site need to be addressed. Ideally, there should be no ads on the main pages. The website is, after all, supposed to be promoting and advertising the family practice. This said, offering a page where patients who use the practice can post a link to their business may be an effective idea. Consider sponsoring a community page of some type and encourage anyone from the area to use the page.
Links that lead to health information regarding general health or the specific issues addressed by the family practice can prove to be useful. Patient education can be integrated into the web-site via an informative section of the website or links to such information.
Including a frequently asked questions area on the family practice website is a creative way to provide information while promoting the practice. Include a form to encourage site viewers to submit questions or comments.
Family Practice Website as Shameless Clinic Promotion
The family practice web portal need to include doctor credentials and accomplishments along with those of support staff. If staff have contributed in some way to the community, this information need to be on the site. If the practice contributes to community activities, charitable or other such activities, this information must be on the web site. Consider adding hyperlinks for donations to charity.
Maximizing the Family Practice Website
The family practice web portal can be an important part of building the practice and maintaining it. Make the most of the opportunity. Showcase staff members, clinic and community activity, blog, announce news and hold contests. Include a signup form on every page, encouraging Internet surfers to sign up in exchange for free report or other item. Include the family practice website url in all advertising on and off-line.
Category: Family Practice | Tags: home, job, ideas
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